Life Goals Foundation

visual identity

Client: Life Goals Foundation

Deliverables: Visual identity, slogan, office-attributes
Work: Concept, graphic design

The job:
A brand new visual identity for this foundation that organises sporting-events for homeless people. Besides freshening up the logo, Woestwerk helped formulated and designed the new slogan (Move to Inspire, Inspire to Move) and produced a variety of printed and online deliverables. The graphic elements in the designs represent where the game is learned and played, and where most of the foundation’s contestant come from: the streets.