NextGen Amsterdam

Event-branding

Client: Sportsgen

Deliverables: Event-logo, event-branding, promotional video
Work: Art-direction, logo-design, graphic design, video-production

Photography: Ruud Binnenkamp

The job:
Designing the visual identity for a brand new sporting-event in the Olympic Stadium in Amsterdam. Woestwerk concepted and designed the diamond-shaped logo that binds the 3 elements of the event (series, games & talks). Also the art-direction of the photoshoot was in the hands of Woestwerk, together with designing various on- and offline elements for the three-day event. During the photoshoot we shot high-speed footage of the athletes for the promotional video: